High-tech corporations have invested heavily in high-income technologies, and with the rapid development of technology, these corporations need to invest even more to protect their rich revenue streams. A good example of a corporation that goes further and further into the future is Alphabet, the parent company of Google. Search engine and advertising are the cornerstones of Google’s profits, and they want it to continue, so Google / Alphabet has highlighted a few areas that they consider important in providing high returns for themselves and their investors. Alphabet has spread projects and initiatives across Google and its other divisions, and many of these initiatives point to the important role of AI in their future as well as in our future.
At the heart of their strategy is the idea of being AI Centric. With this approach, they intend to maintain a leading role in their core business (search and advertising) and to delve into areas where they see opportunities for improvement or disruption through the AI approach. Here is a brief overview of some of the new areas that Google / Alphabet hopes to take full advantage of in the future.
- Cloud computing services: Google wants to increase its share of the cloud market. They currently rank third after Amazon and Microsoft, however they are expanding their presence through a number of strategic investments, acquisitions and internal initiatives to better compete with competitors in this space. Google’s cloud business is currently growing faster than its competitors. Products and services to view are G Suite, a new chip called EDGE TPU that can implement machine learning processes on IoT devices, and they have some Blockchain projects with cloud support with strategic partners. An important aspect of cloud computing is security, and this is also a new area of focus for Google. As of January 2018, Google has separated Chronicle to become a cybersecurity unit and work on a “digital immune system”. Companies are generating more and more information every day, and they will need more sophisticated computers and additional computing infrastructure. Google believes this can be handled through the machine learning capabilities of AI that they are developing.
- Transport and logistics: Google / Alphabet anticipates opportunities for continued failures in this sector. Investments include LIME, a scooter manufacturing company, as well as UBER, LYFT and several other travel services. This sector also includes autonomous vehicles, which cause serious disruptions in the transport sector, as well as in the movement of people. Alphabet has a WAYMO business unit, and their standalone cars run the longest in the world (8 million miles). WAYMO has said it intends to use semi-autonomous trucks to deliver cargo to its data centers in Atlanta. Google’s drone delivery company, Project Wing, has become an independent company under the auspices of Alphabet and has completed some deliveries of unmanned aerial vehicles to Australia. Such products and services use the rapidly evolving artificial intelligence technologies of Google / Alphabet.
- Emerging markets: Google continues to expand in India and Southeast Asia, two regions with rapid growth in Internet use. Google has co-financed the giant Indonesian company GO-JEK, similar to UBER, but also provides food delivery services and a mobile payment platform. In India, Google has invested in a personal concierge and delivery service platform, as well as in TEZ, a free mobile wallet that allows users to make payments directly from their bank account. All of this is a big part of Google’s attempt to become an integral part of trade in India. Despite historical setbacks and tensions, Google is also focused on China, making more investments in that country, such as com, China’s second-largest e-commerce platform, and Chushou, a Chinese gaming firm.
- Healthcare: Alphabet intends to improve healthcare efficiency through better data processing using AI. Alphabet’s subsidiary in life sciences, VERILY, focuses on disease detection, a critical part of effective health care. Google is using its artificial intelligence capabilities to improve health data management, and their AI-based subsidiary, DeepMind, has an app called STREAMS that helps detect kidney damage based on lab results so doctors can be alerted quickly via the mobile app. and promptly exacerbate urgent matters.
AI is critical to Alphabet’s long-term perspective as it is a thread that runs through search and advertising, cloud computing, offline management, healthcare and many other company efforts. This includes a booming market for digital assistants and smart home products. Consumers can already choose from the big competition, such as Apple (SIRI) and Amazon (Alexa). Google wants to conquer this market and all the other markets in which it delves. We see that Google / Alphabet is at the forefront of AI technology, making more and more investments to protect and expand its revenue streams. Many other industries will be affected by the development of artificial intelligence, and many will be in ways we have not yet imagined. The breadth and pace of technological change will continue to increase. Let Crypto Trend become your guide in the future as we continue to explore opportunities to invest in technologies that can lead to financial success.
Stay tuned!